Steven Allison
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Blockbuster Bring Backs
Blockbuster Bring Backs
Year
Year
2022
2022
Client
Client
Harkins Theatres
Harkins Theatres
Role
Role
Graphic Designer
Graphic Designer
Project: Harkins Theatres "Welcome Back" Campaign
Timeline: 1 Week
The Challenge
To create a rapid, scalable sub-brand for Harkins Theatres to win back audiences from streaming services and drive critical foot traffic post-COVID-19.
The Result
The campaign drove a high 5% Click-Through Rate (CTR) and delivered a sharp increase in sales for films featured in the promotion.
Project: Harkins Theatres "Welcome Back" Campaign
Timeline: 1 Week
The Challenge
To create a rapid, scalable sub-brand for Harkins Theatres to win back audiences from streaming services and drive critical foot traffic post-COVID-19.
The Result
The campaign drove a high 5% Click-Through Rate (CTR) and delivered a sharp increase in sales for films featured in the promotion.
Entertainment
Entertainment
