Steven Allison
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YMCA Brand Refresh
YMCA Brand Refresh
Year
Year
2023
2023
Client
Client
Valley of the Sun
Valley of the Sun
Role
Role
Creative Director
Creative Director
Project: Valley of the Sun YMCA Rebrand
Timeline: 6 Months
The Challenge: Reposition the local YMCA beyond a "gym" to be seen as a vital community pillar, unifying nine branches under one powerful brand.
The Result: Drove a 30% increase in new memberships and a 45% boost in after-school care sign-ups. Helped the organization meet its $1M annual fundraising goal four months ahead of schedule.
Project: Valley of the Sun YMCA Rebrand
Timeline: 6 Months
The Challenge: Reposition the local YMCA beyond a "gym" to be seen as a vital community pillar, unifying nine branches under one powerful brand.
The Result: Drove a 30% increase in new memberships and a 45% boost in after-school care sign-ups. Helped the organization meet its $1M annual fundraising goal four months ahead of schedule.
Non-Profit
Non-Profit
