Steven Allison
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YMCA Brand Refresh
YMCA Brand Refresh
YMCA Brand Refresh
YMCA Brand Refresh
Year
Year
Year
Year
2023
2023
2023
2023
Client
Client
Client
Client
Valley of the Sun
Valley of the Sun
Valley of the Sun
Valley of the Sun
Role
Role
Role
Role
Creative Director
Creative Director
Creative Director
Creative Director
Project: Valley of the Sun YMCA Rebrand
Timeline: 6 Months
The Challenge: Reposition the local YMCA beyond a "gym" to be seen as a vital community pillar, unifying nine branches under one powerful brand.
The Result: Drove a 30% increase in new memberships and a 45% boost in after-school care sign-ups. Helped the organization meet its $1M annual fundraising goal four months ahead of schedule.
Project: Valley of the Sun YMCA Rebrand
Timeline: 6 Months
The Challenge: Reposition the local YMCA beyond a "gym" to be seen as a vital community pillar, unifying nine branches under one powerful brand.
The Result: Drove a 30% increase in new memberships and a 45% boost in after-school care sign-ups. Helped the organization meet its $1M annual fundraising goal four months ahead of schedule.
Project: Valley of the Sun YMCA Rebrand
Timeline: 6 Months
The Challenge: Reposition the local YMCA beyond a "gym" to be seen as a vital community pillar, unifying nine branches under one powerful brand.
The Result: Drove a 30% increase in new memberships and a 45% boost in after-school care sign-ups. Helped the organization meet its $1M annual fundraising goal four months ahead of schedule.
Project: Valley of the Sun YMCA Rebrand
Timeline: 6 Months
The Challenge: Reposition the local YMCA beyond a "gym" to be seen as a vital community pillar, unifying nine branches under one powerful brand.
The Result: Drove a 30% increase in new memberships and a 45% boost in after-school care sign-ups. Helped the organization meet its $1M annual fundraising goal four months ahead of schedule.
Non-Profit
Non-Profit
Non-Profit
Non-Profit
