Parton Pools, a construction company based in Central Tennessee, recently transitioned from a small business catering to mid-range audiences to a subsidiary of a giant corporation, aiming to attract affluent clients in the region. As part of a trio, I devised a sophisticated marketing campaign that leveraged their cutting-edge 3-D modeling technology. This comprehensive strategy encompassed the development of sleek landing pages, dynamic social media content, engaging YouTube videos, and innovative marketing tactics.