Thryv Post-Keap Acquisition Initiative

• Spearheaded the post-merger redesign of legacy web pages and creation of new landing pages to align with the unified Thryv brand identity.

• Collaborated with UX to design, test, and iterate on web content, utilizing A/B and mobile testing to consistently exceed conversion goals.

• Built a scalable component library to ensure design consistency and efficiency across two distinct brands and multiple cross-functional teams.

• Result: Delivered a portfolio of high-performing, trusted landing pages that continue to generate a significant pipeline of new customers.